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Who picks up the bill?

Posted on by morphe-admin

Who picks up the bill?

Home Staging: Who Picks up the Bill?

If you’re looking to sell your home quickly and for the highest possible price, you need to hire a professional home stager. Staging a home is more than adding or arranging furniture, positioning decor, or making rooms appear larger and more inviting. Home staging is marketing your home to potential buyers by making the space as appealing as possible.
These days, so many first impressions of homes for sale take place online. Using engaging photography of tastefully staged rooms will draw a buyer in and separate your home from the unfurnished competition. A staged home allows buyers to more easily picture a future there, appreciate the possibilities, and even see the room presented in a thoughtful, sophisticated manner they would never have imagined otherwise.
Staged homes spend drastically less time on the market and sell for much more. But who pays to stage a home? This article will walk you through the options.

The Seller

More often than not, the seller picks up the bill (and it’s worth it). According to the Real Estate Staging Association®, 75 percent of sellers who paid to have a home staged enjoyed a 5–15 percent ROI. Other studies reveal that the ROI can reach as high as 20 percent!
An educated seller is aware of the benefits of home staging and will not hesitate to pay for the service once they know the data. When a buyer sees a staged home, they gain a more informed perspective as to what is possible in the space. This perspective can hook buyers and keep your property at the forefront of their minds while competitors fade into the distance.

The Agent

Real estate agents often include home staging consultation costs as part of their marketing plan. For anywhere between $200–$500, a professional home stager will tour your property inside and out and provide guidance and a list of action items to get your property ready for market and the highest sale price.
There are times when an agent will pick up the entire upfront costs to stage a home. They do this by including the staging costs in the listing price and then recouping those costs through a slight increase in commission. Real estate agents operate in a crowded profession. Anything they can do to set themselves apart is a win.
It is also not uncommon for a real estate agent to pay for staging if a seller agrees to buy a house through this same agent. Finally, agents benefit from paying for staging in that it improves the listing and expands the agent’s portfolio.

Conclusion

As you can see, there are numerous options when it comes to paying for home staging. No matter the choice that is right for you, you win in the end. Who pays the bill is really of little consequence. Hiring a professional home stager increases your home’s final sale price, and that benefits both you and your agent.
The longer your home is on the market, the longer you’re putting money into it. If you’ve already purchased your new home, you’re now paying two mortgages, and we all know how fast that adds up. Getting your home sold as quickly as possible is of the utmost importance.
One of the most effective ways to sell your home quickly and for the most money is to enlist a professional home stager’s services. You will not be disappointed. (Nor will your agent!)

Home Staging vs Interior Design

Posted on by morphe-admin

Home Staging vs Interior Design

What’s the difference between an Interior Decorator and a Home Stager? While both have a similar goal of improving the appearance of the home, they’re drastically different in almost every other way. Audience is the biggest difference, but they also differ in cost and materials used.

Interior Design

Interior Designers focus on personalization and meeting the client’s needs. Think of it like a home improvement project; not necessary, but nice. The purpose is to enhance the aesthetic of the home and increase comfort for the homeowner through color coordination, furniture choice as well as lighting options. This is where personality can shine, and unique taste can be embraced. The materials used are based on the lifestyle of the homeowner. Large Family? Use durable fabrics and already distressed furniture. No Kids? Enjoy your white sofa and glass décor. If a client wants a real cow hide rug, you go for it. This is more permanent which also means it is more expensive. You could be looking at 5 figures! Between hourly rates close to $100, the mark up charged on all items purchased and some even charge by the size of the room. It can add up fast.
Interior designers are not cost conscious nor concerned about return on investment. Personal touches are the epitome of interior design.

Home Staging

Home Stagers are looking to highlight a home’s best features. Unlike Interior Design, Home Stagers have free will, they can design as they see fit. Given today’s real estate market, pictures are important as ever! The purpose of Staging is to inspire and excite the prospective buyer. Think of a staged room as a window display. According to a HomeLight survey in 2019, “Two-thirds of top-performing agents from markets across the country believe buyers will pay more for a staged home, and nearly 83% say that a staged home sells faster than an unstaged home.” In terms of materials, the real question is “What will look best?” not “Is this practical?”. Smaller furniture is almost always better; large pieces can make your home feel small. Stagers can often incorporate your existing furniture and are not looking for “unique finds” they are looking for items that have “mass appeal”. Often you can pay under $1,000 for this service.

Neutrality is key. They work with the homeowner, or agent, to get the highest return on investment.

Why Home Staging is the Better Option

  • Some top agents provide staging as part of their listing, as an added perk to look for when choosing an agent. These agents realize the power of a staged home. It will serve you both well: selling the home quickly and at a higher price.
  • You can use some of your current furniture; the more furniture a stager has to source the more it will cost you. A throw blanket, lamp and rotating a sofa can make a room look completely different.
  • When selling a vacant or brand-new home, you can stage the important rooms without purchasing any furniture. The stager can either sell the furniture to the client or take it back to use at another home.

Morphe Home Staging

Morphe Home Staging is based in Katy, Texas and proudly serves the surrounding areas of Houston, Sealy, Brookshire, Fulshear, Cypress, The Woodlands, Spring, Tomball, Pearland, Missouri City, Sugar Land and Richmond. Morphe Home Staging knows that the first impression is critical and wants to make sure each potential buyer can imagine your house as their home. Through precise arrangement and styling with unique and creative insights Morphe Home Staging transforms homes with cost effective investments that benefit the homeowner, real estate agent or contractor. Every project is approached with integrity and expertise with honest recommendation and unparalleled customer service.