Luxury Home Design & Staging | Katy, TX

Protect your Listing from Recession

Protect your Listing from Recession


If you are in the real estate business, are you hearing the word ‘recession’ everywhere? It’s being said that the market is cooling down and buyers are pulling back! But we all know that in the property market, a low will always be followed by a high. That said, you should keep doing everything you do to keep your clients happy.

A great way to do that is to offer value additions, like professional home staging. Here are the biggest tactics, and it might well be time to start.

Tell a story

Home buyers don’t want to buy just any house. They want a home that reflects their life and style, something they can proudly share and where they can entertain.

Now, a potential can’t visualize themselves in a cluttered house filled with random objects. Home staging allows you and your clients to tell a story that can help buyers imagine their lives in the space. Professionals home stagers can help you sell the idea of ‘home’ rather than a building that’s been there for a while.

Create some space

Most sellers don’t buy furniture and other things, thinking one day they would sell the house. Most people buy one piece of furniture at a time, cramming others into the space later. But your buyers don’t want to see that!

A professional home stagerwill make sure that the furniture matches the overall style of the home, in a way that the home looksbigger and more spacious. Such homes always look and sell better.

Keep it simple

Buyers often buy when they experience a positive emotion towards the house. That means you need to createa clean and modern home. Only keep what you must and remove any personal effects of the seller out of the way. Everything should be neatly placed and organized and professional home staging companies are brilliant at that!

Go the extra mile

When the market was hot, everyone was looking for a new home. In the current market, it may not be quite as easy to sell butit doesn’t mean you can’t do it.

Going the extra mile by investing in professional home staging can mean bigger offers, better prices and more listings sold.

For a professional home staging or interior design consultation in Houston, Katy, and surrounding areas in Texas, call the premium home staging and interior design consultation company, Morphe Home Staging at 281-826-6744 or write to

Home Staging or Virtual Staging?

Home Staging or Virtual Staging?

HomeStaging or Virtual Staging?

Have you noticed virtual staging ads online and wondered if would be a good fit for your real estate listings?

What is Virtual Staging?

Virtual staging involvesediting or ‘virtuallystaging’ a property’s photos (not the property!) with the help of photo editing software. When people feel that virtual staging is more affordable than hiring a professional home stager, little do they about the problems with that choice. You may think you are saving money with virtual home staging, but you would actually lose more.

Is Virtual Staging really less expensive?

Buyers like to see‘real home staging’ and not digital. If you are looking for the highest return on investment for your sellers, here are many reasons why virtual home staging is not right for your listings.

Potential buyers search and look up listings online before they visit a home. This means the more impressive your photos are, the higher is the likelihood of the buyer moving to the next step of checking the property in person.

Not only do virtually staged photos look inauthentic, buyers will be disappointed when they discover how different the house looks, compared to the photos. Seeing a vacant home will ruin their first impression.

Another disadvantage of virtual staging is that of scale. Digital staging may put more and larger furniture in a room creating an illusion of the space being bigger than what it is. Buyers may feel deceived when they visit the vacant home for a showing and discover the truth.

An edited photo can never match the impact of the firsthand experience of how the space looks and would function when the buyers see authentic photos and visit a physically staged home.

Professional home stagerscan give the potential buyers a true vision of how the spaces connect with each other and how they could function for their family.

In addition, virtual staging often eliminates the flaws of a listing which creates a false impression. At the showing, buyers may only notice the differences, make a lower offer, or even dismiss the listing.

Home staging can authentically portray the uniqueness of a listing, making the potential buyer explore the spaces, envisioning how they would use each space than they would in a vacant home– giving them time to form better impressions and increase the odds of making an offer.

Overall, home staging works out to be more cost-effective than virtual staging where you may have to stage twice when you do not get results with virtual staging.

For a professional home staging or interior design consultation in Houston, Katy, and surrounding areas in Texas, get in touch with the premium home staging and interior design consultation company, Morphe Home Staging at 281-826-6744 or write to